What About the Children?

Children continue to be maligned.  At best, they are ignored.  The true measure of a functional, valuable society is the manner in which it  supports and treats its children.  We are not making any headway in our efforts to provide our offspring with the moral and secure environment that is necessary for their equally compelling moral and stable childhood and adulthood.  The lack of real care for our kids is akin to a crack in the pavement that just grows larger with each day.  Our lukewarm attention to our children is a symptom of our greater problems in our society.  It is the perfect storm for the possible degeneration of our existence.

Too many thousands of youngsters die every year due to a lack of medical access.  Besides Medicaid, too many parents who live just on the edge of financial insolvency avoid visiting doctors’ offices because they cannot afford it.  As a result, tons of kids get too little help way too late.  “Ah”,  say those that do not want to sacrifice some of the gilt from their golden-lined pockets to help the needy: “It will all turn out better in the end.  If we lose more children then there will be fewer who will need health care in their adult years.”

These are the same unfeeling, greedy individuals who, while giving lip service to the contention of how valuable a commodity our younger generation is, ponies up to using them as tokens in our global march for power and wealth.  Such high praise is given to our soldiers for their sacrifices, horrendous physical injuries, debilitating mental issues and too often, death.  If these kids had been valued as our most precious resource from the beginning of their lives, this philosophy of disposability would have never come about.  Easy come, easy go.

All the levels of our society have a hand in the blame.  Government policymakers feel no compunction to provide for our children because they are citizens without the vote.  Corporate/institutional interests have childrens’ interests at heart only to the extent that their buying power affects the companies’ bottom lines.

The financial company, Ally, has been televising a series of commercials using children to bring home the point of innocence ignored for the sake of greed and corruption.  I will cite all three advertisements, but the one with the pony especially tied up my stomach in knots:

Perhaps some viewers would say that these commercials are very successful because they elicit such a strong sentiment and therefore, fulfill the goals and message of the advertiser.  Hogwash.  Ally is exploiting children by using these perennial symbols of innocence as an example of corporate morality.  Let’s get serious: banks and other financial entities have not demonstrated much morality and ethical behavior for quite a long time.  It is preposterous to equate the innocence of childhood with the care and concern a financial institution has for your well-being.  Ally has no qualms whatsoever in using cruelty to deliver their message.  These commercials are double whammies: they use our dearest as a commodity to be compared with a corporate structure that has no soul.

The worst abuse of our children, however, is occurring on an individual level, because each and every one of us has the power to stop the maltreatment, institutional or commercial, of our children.  Today, our social mores celebrate having children without a parental committment to each other and to the child.  A baby is just another prestigious accoutrement, another thing to add to one’s material lifestyle.  Often, more thought is given to what kind of flat screen television we should buy rather than to commit to and raise a child.  It is amazing that while we need a license to drive a car, there are no restrictions on bringing a child into this world.  Upon expressing how appalling this circumstance is, one is judged to be close-minded and socially rigid.  Non-judgmental behavior may be the feel-good antidote for this crazy world of ours, but it sure is not going to help us raise secure and stable children.

If we opt to disregard the needs of our youngest generation we are disregarding our society as a whole.  Plain and simple.  We continue to pay the price for this lack of responsibility.  Change emanates from within, then spirals outward to our community and world-at-large.  Our family, our country and our world mirrors the way we treat our children.  And it is not a pretty picture.

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2 Responses to “What About the Children?”

  1. sarahsouth Says:

    that being said, i totally intend to adopt the boy in the second commercial.

  2. lou Says:

    if you want to learn about someone who is really doing something for children and truly making a difference, read , “Three cups of Tea” by Greg Mortenson and David Relin

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