I saw this public service ad on television today and thought it to be a work of genius. Sponsored by the American Heart Association, who obviously is responding to people’s fears of using mouth-to-mouth resuscitation, the message is as clear as the nose on your face: hands only CPR saves lives. But what a wonderful way of communicating this message, using sign language, a beautiful expression of the hands.
Once again, creativity has the power not only to deliver an important lesson, but to do so in a way that is unforgettable. Quite the point.